Job Description Form

Hemisphere GNSS Job Description
Job Title:
Location:
Marketing Communications Specialist
Scottsdale, AZ, USA
Summary:
This position supports the company’s marketing communications plan by project managing and coordinating
trade shows, advertising schedules, public relations, internal and external communications, marketing collateral,
press releases, promotional items for marketing and corporate use, and website content. The incumbent handles
media inquiries, creates media opportunities, and works with public relation agencies to obtain favorable media
stories.
Essential Duties and Responsibilities
 Project management and coordination of major tradeshows and dealer conferences in which the company
is directly participating including arranging booth space, display graphics, logistics, set-up, marketing
collateral, budget and hotels
 Participate in the coordination of marketing related resources for dealer co-op tradeshows for all businesses
 Create, design and write original content for advertisements, marketing collateral, and external publications
including copywriting, graphic design, and layout
 Coordinate and manage advertising schedules
 Serve as contact for external media inquiries including building relationships with the trade media to gain
increased positive corporate and product coverage
 Provide input to Global Sales, Product Management, and other business units on marketing collateral
 Plan and execute product launch activities that attract industry media
 Develop strategic communications plans and programs outlining goals, objectives and expected results for
key corporate and product initiatives
 Oversee translation process of Company materials into a foreign language, as needed
 Manage Company’s adherence to established style guide
 Work closely with various departments (e.g., Engineering, Product Management) to gather information and
specifications to write original case studies, product profiles, and articles for external publication
 Maintain up-to-date knowledge of technical information pertinent to Company products and services
 Seek company award/survey opportunities and manage application process
 Assist in the management of the MarCom budget and the purchase of marketing related resources
 Develop and purchase promotional items according to company standards and budget
 Manage outside print services and other marketing vendors, as needed
 Travel 25% during the year
 Perform related duties as assigned by supervisor
 Maintain compliance with all Company policies and procedures
Education and/or Experience
 Bachelor’s Degree in Marketing, Communications or related field
 Minimum of five (5) years of experience in public relations, event coordination, promotion and other
marketing disciplines preferably in a high-tech corporate environment, with a B2B technology
manufacturing company
 Ability to create, generate, and write external communications (e.g., blog articles/posts, customer-focused
eNewsletter content, press releases, general marketing and sales content)
 Experience assisting in the planning, development, execution, and maintenance of a Marketing
Communications plan (including budgetary responsibilities)
 Experience planning, organizing, and executing small to large-scale domestic and international events
(Dealer Meetings, trade shows, etc.)
 Strong journalism/interviewing skills and techniques to interview internal employees and external
dealers/distributors, customers, etc. for content generation purposes
 Experience interacting with media (e.g., pitching new product releases, phone interviews, in-person
interviews, etc.)
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Practical/Technical Skills
 Excellent editing and proofreading skills
 Excellent competitive marketing research abilities and skills (e.g., track/follow competitors’ progress in
various market segments, product development, etc.)
 Intermediate knowledge of SEO/SEM (e.g., best practices, etc.)
 Basic knowledge of social media platforms and social media marketing
 Intermediate knowledge of CRMs (HubSpot CRM especially) – inner working, workflows, marketing
automation, etc.
 Intermediate knowledge of PPC campaigns, platforms, techniques, etc. (e.g., Google AdWords, BING Ads)
 Experience with video editing and photography (e.g., operating digital video camera equipment and
peripherals, setting up video shoot – storyboarding, scene set up, etc.)
Computer Skills
 Advanced skill level in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook)
 Basic skill level in Adobe Creative Suite (InDesign, Illustrator, Photoshop)
 Advanced internet search processes and research abilities
Language Skills
 Ability to effectively communicate with internal and external customers
 Above average verbal and written communication skills are required in this position including above
average ability to read and comprehend instructions, correspondence, and memos
 Knowledge of additional languages an asset
 Ability to effectively present information in one-on-one and small group situations to customers, clients, and
other employees of the Company
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